Salesforce held an alumni event last week with 50 former executives who were gifted with stuffed animals. The company is encouraging former executives to "boomerang" amid a hiring drive. Salesforce recently announced plans to hire 3,000 people despite brutal layoffs earlier this year. Kelman, who left the company in 2011 for leadership stints at the likes of Amazon Web Services and Oracle, said it was "good timing," and rejoined as president and chief marketing officer. Salesforce said it is hiring 3,300 employees across sales, engineering, and its data cloud product teams to help grow its artificial intelligence business last week, per Bloomberg.

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Persons: Salesforce, Marc Benioff, Kendall Collins, he's, Collins, Ariel Kelman, Kelman, Miguel Milano, Celonis, Brian Milham, Katie Kutzer, David Winslow, Craig Shull, Steve Fisher, Dean Robison Organizations: Service, CNBC, Bloomberg, Amazon Web Services, Oracle Locations: Wall, Silicon, San Francisco, Salesforce, Madrid